Best Practices to Retain and Win Clients with Browser Security

In an increasingly competitive market, MSPs are under constant pressure to keep existing clients satisfied while driving new business growth. Recent studies show that clients most often switch providers due to lack of innovation (41%), security concerns (40%), and poor technical support (38%).*

That’s where Atakama’s Managed Browser Security Platform makes a difference, by addressing these very challenges to help MSPs stand out, reduce churn, and expand their base.

1. Demonstrate Innovation

41% of clients leave because their MSP is not  providing new technology or
innovation. Atakama allows MSPs to demonstrate leadership by:

• Transforming the browser into a managed workspace.
• Delivering business insights with direct tangible benefits to clients.
• Continuous feature releases with clear operational confidence and proactive risk reduction.

This isn’t just another security tool — it’s an innovation that resonates with
business owners because it ties directly to productivity and value.

2. Solve Security Concerns

• DNS filtering and anti-phishing to protect against web-based threats.
• Credentials monitoring, extension management, and user controls that transcend passive monitoring.
• Data loss prevention (e.g., watermarking pages, blocking uploads and downloads) to stop sensitive information from leaving the browser.

This turns the browser — the #1 attack surface — into a controlled, visible, and secure workspace.

3. Improve Support & Stickiness

Clients often churn due to poor support (38%). Atakama empowers MSPs to:

• Proactively identify issues before they become support tickets (e.g.,
  outdated extensions, risky app usage).
• Provide actionable, easy-to-share reports that prove value by delivering relatable information.
• Reduce administrative overhead with centralized policies that scale
  across all tenants.

4. Add New Clients with Differentiation

When businesses evaluate new MSPs, innovation and value-add  are top
differentiators. Offering Atakama to prospective clients:

• Makes your proposals stand out.
• Demonstrates a forward-looking approach to the overall relationship.
• Creates a land-and-expand opportunity — starting with the most utilized tool, the browser, which everyone uses, then growing into adjacent services.

Conclusion:

Clients are continually evaluating MSPs — 31% every year, 21% every 2–3
years. By head on addressing the primary reasons clients leave, Atakama equips MSPs not only to retain clients but to win new ones.

Now is the time to transform the browser into a secure, productive
workspace that strengthens client relationships and fuels growth.

* Source: https://tacticsmarketing.com/blog/the-msp-change-study-why-businesses-change-providers